Every week Greek Streak will be honoring a Great Greek Women to celebrate and showcase all that Greek Life does!
This week we are honoring Sara Blakely of Delta Delta Delta. Sara founded the Spanx company (you know, those lifesaving undergarments for formal.) Sara graduated from Florida State University with a degree in Communications. While working as a door-to-door fax machine saleswoman, she became annoyed with having to wear hosiery in the hot Florida weather but loved how the top of her stockings slimmed her figure. One day she cut off the feet of her hosiery and Spanx was born!
She then spent the next 2 years and $5,000 of savings creating the prototype. Instead of spending money on a Patent lawyer, she bought a book at Barnes & Noble and wrote her own Patent as well! After being turned away from every hosiery company in North Carolina, Sarah realized that all of the companies were ran by men who would never use the product that they sold. She also noticed that these companies used one waistband size only, so her product featured 10 different sizes. Sarah introduced colorful packaging and featured women of all sizes.
After arranging a meeting with a buyer for Neiman Marcus, she changed into her Spanx to show the difference they made, soon Spanx were sold in Neiman Marcus, Bloomingdales, Saks, and Bergdorf Goodman’s. She even sent a personal basket to Oprah who featured it on her “Favorite Things” list.
Sara was named in Time’s “100 Most Influential People” in 2012. She also entered the Forbes list of world’s wealthiest people as the world’s youngest self-made female billionare. As of 2014, she is listed as the 93rd most powerful woman in the world by Forbes.